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A funnel controls where Virtual Try-On appears and how it works. It determines which products show the button, how Icona generates the images, and whether shoppers receive a discount.

Each funnel brings together an audience, a product type, your chosen products or collections, a try-on model, and an optional discount. A product must be included in a published funnel before the Virtual Try-On button can appear.

The Funnels page lists every funnel you have created. Each row shows its name, template, products, try-on usage, and status. A funnel can be Published or Draft.

Use the search field to find a funnel by name. To create one, click the Create funnel button at the top right of the page.

Use the Edit action to update a funnel. To remove one, click Delete, then confirm your choice in the dialog.

If you are building your first funnel, start with Audiences and product types.