# Weekly limit

> Understand what happens when a shopper reaches their weekly try-on limit.

Source: https://docs.tryicona.com/virtual-try-on/shopper-experience/weekly-limit/  
App: Icona: AI Virtual Try On  
Last updated: 2026-09-07

Icona limits how many try-ons one shopper can generate each week. The default is 5 try-ons per browser, per calendar week.

## What the shopper sees

When a shopper reaches the limit, the popup displays:

> “Weekly limit reached”
>
> “You’ve used all N try-ons for this week. Your limit resets automatically next week.”

## The limit resets automatically

The shopper does not need to take any action. Their count resets at the start of the next calendar week.

## Changing the limit

The limit is a store-wide setting and applies equally to every shopper, product, and funnel. See [Weekly try-on limit](https://docs.tryicona.com/virtual-try-on/settings/weekly-limit/) to change it.

## Related pages

If shoppers reach the limit too often, review your [plans and credits](https://docs.tryicona.com/virtual-try-on/billing/plans-and-credits/) before raising it.