# Shopper experience

> Understand what shoppers see and do during a Virtual Try-On.

Source: https://docs.tryicona.com/virtual-try-on/shopper-experience/  
App: Icona: AI Virtual Try On  
Last updated: 2026-09-07

Virtual Try-On takes place without leaving the product page. A shopper uploads a photo, checks the preview, and waits for Icona to generate the result. They can then add the product to their cart, download the image, or try another photo.

## In this section

- [How shoppers use it](https://docs.tryicona.com/virtual-try-on/shopper-experience/how-shoppers-use-it/) explains each part of the try-on flow.
- [Photo requirements](https://docs.tryicona.com/virtual-try-on/shopper-experience/photo-requirements/) shows shoppers how to get a better result.
- [Weekly limit](https://docs.tryicona.com/virtual-try-on/shopper-experience/weekly-limit/) explains what happens when a shopper reaches their limit.
- [Error messages](https://docs.tryicona.com/virtual-try-on/shopper-experience/error-messages/) explains the messages shown when something goes wrong.

Start with [How shoppers use it](https://docs.tryicona.com/virtual-try-on/shopper-experience/how-shoppers-use-it/).