# Email capture timing

> Choose when Icona asks shoppers for their email address.

Source: https://docs.tryicona.com/virtual-try-on/settings/email-capture-timing/  
App: Icona: AI Virtual Try On  
Last updated: 2026-09-07

Use **Capture email lead** to choose when the email form appears during the try-on experience.

## Options

| Option                     | When it appears                                 |
| -------------------------- | ----------------------------------------------- |
| No email capture required  | The form does not appear                        |
| Before first try-on        | Before the shopper generates their first try-on |
| After 1st try-on           | After the first try-on                          |
| After 2nd try-on (default) | After the second try-on                         |
| After 3rd try-on           | After the third try-on                          |
| After 5th try-on           | After the fifth try-on                          |

## Choosing a moment

Asking before the first try-on may capture more leads, but it adds a step before shoppers see a result.

Asking after several try-ons gives shoppers more time to experience the feature first. The default option, **After 2nd try-on**, offers a balance between the two.

To change the wording on the form, see [Email capture](https://docs.tryicona.com/virtual-try-on/customize/email-capture/).