# Create your first funnel

> Choose which products will display the Virtual Try-On button and how their images will be generated.

Source: https://docs.tryicona.com/virtual-try-on/set-up-the-app/first-funnel/  
App: Icona: AI Virtual Try On  
Last updated: 2026-09-07

A funnel controls which products display the **Virtual Try-On** button and how Icona generates their images. The button will not appear until you publish at least one funnel.

## Create the funnel

In the Icona app, go to **Funnels → Create funnel**. Then complete the following steps:

1. **Audience:** Choose who the funnel is for.
2. **Product type:** Choose the type of product your shoppers will try on.
3. **Products:** Select at least one product or collection.
4. **Try-on model:** Keep **Balanced**, the default option, for your first funnel.
5. **Discounts:** Skip this step for now. You can add a discount later.
6. **Review:** Name your funnel, review your choices, and publish it.

That’s all you need for your first funnel. You can return later to add more products, change the try-on model, or offer a discount.

## What happens after publishing

After you publish the funnel, Icona connects Virtual Try-On to the selected products. The button should appear on their product pages within a minute or two.

## Next: make a try-on

Once the button is visible, [make your first try-on](https://docs.tryicona.com/virtual-try-on/set-up-the-app/first-try-on/) to see the experience from a shopper’s point of view.