# Funnels

> Create and manage the funnels that control Virtual Try-On on your store.

Source: https://docs.tryicona.com/virtual-try-on/funnels/  
App: Icona: AI Virtual Try On  
Last updated: 2026-09-07

A funnel controls where Virtual Try-On appears and how it works. It determines which products show the button, how Icona generates the images, and whether shoppers receive a discount.

## What a funnel controls

Each funnel brings together an audience, a product type, your chosen products or collections, a try-on model, and an optional discount. A product must be included in a published funnel before the **Virtual Try-On** button can appear.

## The funnels list

The **Funnels** page lists every funnel you have created. Each row shows its name, template, products, try-on usage, and status. A funnel can be Published or Draft.

Use the search field to find a funnel by name. To create one, click the **Create funnel** button at the top right of the page.

## Edit or delete a funnel

Use the **Edit** action to update a funnel. To remove one, click **Delete**, then confirm your choice in the dialog.

If you are building your first funnel, start with [Audiences and product types](https://docs.tryicona.com/virtual-try-on/funnels/audiences-and-product-types/).