# Audiences and product types

> Choose who the funnel is for and the type of product shoppers can try on.

Source: https://docs.tryicona.com/virtual-try-on/funnels/audiences-and-product-types/  
App: Icona: AI Virtual Try On  
Last updated: 2026-09-07

The first two steps define who the funnel is for and what type of product they can try on.

## Choose an audience

Choose the audience that best matches your products:

- Men (16+)
- Women (16+)
- Unisex Adults (16+)
- Boys Kids & Teens (3-16)
- Girls Kids & Teens (3-16)
- Unisex Kids & Teens (3-16)

## Choose a product type

The available product types depend on the audience you choose. Jewellery is available only for Women, Unisex Adults, Girls Kids & Teens, and Unisex Kids & Teens.

| Audience            | Available product types                                                   |
| ------------------- | ------------------------------------------------------------------------- |
| Men                 | Tops, Bottoms, Full outfits, Eye wear, Footwear, Headwear                 |
| Women               | Tops, Bottoms, Dresses & outfits, Eye wear, Footwear, Headwear, Jewellery |
| Unisex Adults       | Tops, Bottoms, Full outfits, Eye wear, Footwear, Headwear, Jewellery      |
| Boys Kids & Teens   | Tops, Bottoms, Full outfits, Eye wear, Footwear, Headwear                 |
| Girls Kids & Teens  | Tops, Bottoms, Dresses & outfits, Eye wear, Footwear, Headwear, Jewellery |
| Unisex Kids & Teens | Tops, Bottoms, Full outfits, Eye wear, Footwear, Headwear, Jewellery      |

For Women and Girls Kids & Teens, **Full outfits** is shown as **Dresses & outfits**.

## One funnel per product type

Your product type determines which generation template Icona uses. This may be upper body, lower body, full body, or an accessory template for eye wear, footwear, headwear, or jewellery.

Each funnel can cover only one product type. Next, choose where the button will appear in [Products and collections](https://docs.tryicona.com/virtual-try-on/funnels/products-and-collections/).