# Email capture

> Customize the email form shoppers see during the try-on experience.

Source: https://docs.tryicona.com/virtual-try-on/customize/email-capture/  
App: Icona: AI Virtual Try On  
Last updated: 2026-09-07

The Email capture settings control the wording on the form that collects a shopper’s email address.

## What the form looks like

The form includes a title, subtitle, email field, consent checkbox, and submit button. It uses the same styling as the rest of the popup.

## Text fields

| Field                 | Default                                               |
| --------------------- | ----------------------------------------------------- |
| Title                 | Unlock your virtual try-ons                           |
| Subtitle              | (editable)                                            |
| Email placeholder     | Enter your email                                      |
| Consent checkbox text | I agree to receive marketing emails and updates.      |
| Submit                | Submit                                                |
| Consent error         | Please agree to receive marketing emails to continue. |

## When it appears

You can show the form before the first try-on or after a set number of try-ons. Choose when it appears in [Email capture timing](https://docs.tryicona.com/virtual-try-on/settings/email-capture-timing/).

## Where leads go

Each captured email appears on the **Customers** page and is included in the **Leads** metric.