# Customers and segments

> Review shoppers who used Virtual Try-On and create a Shopify marketing segment.

Source: https://docs.tryicona.com/virtual-try-on/analytics/customers-and-segment/  
App: Icona: AI Virtual Try On  
Last updated: 2026-09-07

The **Customers** page shows shoppers who have used Virtual Try-On. You can use this audience to create a marketing segment in Shopify.

## Create a customer segment

Click the **Create customer segment** button to build a Shopify segment from your try-on users. You can then use the segment in your marketing campaigns.

After the segment is created, the button changes to **View customer segment**. Click it to open the segment in Shopify.

## Tabs

| Tab       | Columns                                            |
| --------- | -------------------------------------------------- |
| Customers | Email, Orders, Total spent, Date added             |
| Orders    | Order, Customer, Total, Payment, Fulfillment, Date |

## Related pages

Use the Orders tab to confirm that conversions are being tracked. If an order is missing, see [Sales attribution](https://docs.tryicona.com/virtual-try-on/troubleshooting/sales-attribution/).