# Analytics page

> Track impressions, clicks, try-on usage, and conversions over time.

Source: https://docs.tryicona.com/virtual-try-on/analytics/analytics-page/  
App: Icona: AI Virtual Try On  
Last updated: 2026-09-07

Use the **Analytics** page to track performance over a date range you choose. This gives you a broader view than the current billing period shown on the home page.

## Date ranges

Choose Today, Yesterday, Last 7 days, Last 14 days, Last 30 days, Last 60 days, or Last 90 days.

## Cards

| Card         | What it shows                                |
| ------------ | -------------------------------------------- |
| Impressions  | How many times the try-on button was shown   |
| CTR Trend    | Click rate over the chosen range             |
| Try-on Usage | Try-ons generated in the range, with a total |
| Conversions  | Orders attributed to a try-on in the range   |

## Definitions

- **Impression:** A shopper was shown the try-on button.
- **Click:** A shopper clicked the try-on button.
- **Click rate:** The number of clicks divided by the number of impressions.
- **Conversion:** An order that includes a product the shopper tried on.

## Related pages

See the [Try-ons feed](https://docs.tryicona.com/virtual-try-on/analytics/try-ons-feed/) to review the individual generations included in Try-on Usage.